The food industry is up and booming again with the support of technology. There is a massive development of technology which aids the restaurants and food delivery businesses alike.Online food ordering is the process of food delivery or takeout from a local restaurants or food cooperative through a web page or app. Much like ordering consumer goods online, many of these services allow customers to keep accounts with them in order to make frequent ordering convenient. According to different researches, the number of people who favour apps over mobile websites is about 60-85%. Despite the cost to make a food ordering app is higher than to build a website, it’s definitely worth it. What are the objective reasons for such a trend?
Menu Visible:
Although restaurant menu is probably already available on website, Owner’ll also want to make sure that it is clearly displayed and easily accessible within app. The primary reason that many people use restaurant apps is to place orders, in which case they’ll obviously need to be able to easily browse your menu first.
Offer Mobile Ordering for Delivery or Takeaway
Some restaurants mostly use their apps as a way to display their menu and other prominent information about their business, such as location, opening hours, phone number, etc. With the app, customers can view the menu and then find your number to call and place an order. This is definitely useful, but the same thing can be accomplished with a very basic website. Instead, you should consider including a mobile ordering function within the app so that your customers can place an order or even make a reservation at the push of a button.
Make Use of Location-aware Notifications to Further Connect with Customers:
Restaurant’s mobile app can leverage location technologies in order to deliver a more contextualised mobile campaigns. Restaurants can embrace location-based services, using Geo located notifications to alert users of special offers, new menu, facilitating them order-ahead services and request for online reviews or sharing experience through social media after a visit. The possibilities are endless. Location-aware mobile apps can use geofencing to deliver highly targeted messages so that they only appear to those customers that meet your criteria in a certain area at a certain time.
Great performance:
Well-designed apps usually load and work faster than websites. Moreover, they provide better user experience since they are easier to browse.
Real-time in-app tracking of delivery;
Installing GPS tracking system to every delivery operations can provide real-time delivery fleet data for better customer service.We have introduced an Order Tracking System in restaurant point-of-sale software. This feature will track any order which is made from restaurant, such that customer will be able to know the time lapsed since the order has been given, will notify the delay time in order preparation through colour indications and several other details.
Push Notifications;
Push Notification is a double-edged sword; it can make or break your app. Your app will be successful if you use it in a sophisticated and subtle manner.Push notifications help retain users. Not only do they help increase interaction on the topic of the message, but they can help increase the returns you see from your app. Notifications can also be geographically-based to alert users to discounts or specials when they’re in a particular location.Push notification is a double-edged sword; it can make or break your app. Your app will be successful if you use it in a sophisticated and subtle manner.
device alerts;
Payment System;
Mobile Payment Systems’ Advantages For Consumers: Convenience: They make the payment process easier and less complicated. Now customers can make payment anywhere at anytime with their mobile devices connected with Internet. This will require developers to build a mobile application that can process transactions without the need of physical debit/credit cards or cash.. Examples of m-commerce include in-app purchasing, mobile banking, virtual marketplace apps like the Amazon mobile app or a digital wallet such as Apple Pay, Android Pay and Samsung Pay. Consumers are eager for quick, in-and-out shopping experiences.
GPS searching of located near restaurants.
To be honest, some of these features are also available through a website. However, in the native apps they usually perform faster and better.
More recognisable:
To get to a website people should use a browser. In the case of apps, it’s enough to download and install it once, and then your users will get a button with an icon on their home-screen. Isn’t it an ingeniously simple way to get in front of your customers? It is!
Better interface:
Many Internet users complain that websites often have a too cluttered design. It’s especially important for food ordering apps since they include many different meals with photos. Mobile apps, generally are more concise, but have a very clear and intuitive interface. And, of course, they also look very nice.
Discount & Deals for Customers:
Along with the above-mentioned apps, discount deals apps have also made it easier for customers to go out and have delicious food at the most affordable rates using discount deals that offered by different restaurants. Deal News is one such app that works with different restaurants to bring in new business by offering discounts and deals on products in the establishment.
