The Food Industry is rising. It is booming with Billions in revenue that keeps on increasing day by day. The Food Industry is highly profitable as we all know because the demand for restaurants whether being Quick service or Multi-cuisine is growing rapidly. You open the App Store or Play Store and there are lots of Food Apps hanging out there. Some of them provide recipes, some provide full food videos, lots of apps have data about the reviews of the restaurants while few of them show the menu and location of restaurants based on the user’s location. But the most popular ones are the apps which are offering delivery services. Mostly, they are third-party apps but some restaurants have their apps too which delivers food and beverages to users sitting at home.
These mobile apps have completely changed the way restaurants serve food. Earlier, before the technology took over the food and restaurant market, people used to go out for dining. There were limited restaurants which were famous and people were going and eating. Most of the marketing was done from the customers itself. Your friend told you about a restaurant he visited, and then you add it to your priority list. But these mobile apps are reconstructing the Food Market. Why go out when you can have your favourite dish in front of you in no time. Now there are lots of small restaurants earning well, thanks to these food delivery apps. These apps made Online Food Ordering such an easy task that now you can “Netflix and Chill”. A Question arises that why and how these Apps are changing the Food Market? Here are some aspects we will be looking at that describes how Mobile Apps are transforming the Food Industry.
RISE IN SMARTPHONE USERS
We have seen a sudden demand for smartphones and smartphone users. Today, the number of worldwide smartphone users stands nearly at 3.5 Billion. As companies providing everything in apps, the number of smartphone users growing rapidly. And why not, we can do every possible task nowadays on our smartphone. Whether it be shopping, food ordering, education, buying medicines, renting our property and selling something. There are lots of options out there to showcase our talent and build a career in that, just with a smartphone and internet connection. YouTube is an example. This increase in smartphone users is the base of Online Food Market.
EVOLUTION OF MOBILE APPS
As the smartphone users started increasing, companies started founding the ways through which they can engage more with the customers and can provide the content more efficiently to smartphone users. The era of Mobile Apps had started. People started spending more time on mobile apps as compared to websites and they are still doing it. Everything came on mobile apps. They just need some space on your phone and that’s it. Installation of an app is such an easy task. There are uncountable services people are getting on apps. I don’t think there’s anything left that we can’t do on a mobile app when talking about the daily tasks we were going outside to do. As the mobile app industry boomed, the Food Delivery and Table reservation Apps flooded. The best part is that people showed interest and made them billions of dollars.
BOOST IN BOOKINGS
There are ample of apps for table bookings and reservations. As the mobile apps launched, we have seen a rapid boost in these bookings. Now people have no longer to wait for someone to eat and go so that they can sit. Mobile Apps made it so simple that we can book a table or reserve a table or seat in a restaurant sitting at home and in advance. Just go and enjoy. No need to wait. Restaurants gained a rapid boost in bookings and still, they are getting, thanks to these apps.
FAST, EASY & VERSATILE PAYMENTS
Online Food Ordering would never possible if there is no payment option. But not just one, these Great Food Delivery Apps provided versatile payment options such that now user can pay as per his/her convenience. The payments are fast, hassle-free and reliable. User can choose any payment method h/she wants to. Even, some apps are providing cash on delivery as a payment option.
ON DEMAND FOOD
What’s more delightful than getting your favourite dish right in front of you in no time just in few taps on your Smartphone? Online Food Ordering apps are doing the exact thing. Just imagine the temperature outside as 45 degrees and you are hungry as hell. You don’t want to get burn in the sun outside but at the same time, you want to eat. On-demand food is what food delivery apps are providing.
OFFERS & DISCOUNTS
The number of orders these apps like Zomato, UberEats, DoorDash are getting is huge. And it’s not just because they are delivering food online to the users sitting at home. They are providing offers and discounts. People are getting benefits in terms of discounts and offers. This helps the apps increase their revenue. They also have different kinds of loyalty programs running. This is the main aspect that is helping mobile apps in transforming the food market.
WIDER CUSTOMER BASE
Earlier, the restaurants had a limited customer base. People used to visit nearby restaurants. But what these food delivery apps have done is that now even a small restaurant has a huge customer base. With delivery options and customers ordering sitting at home, they don’t bother about where the restaurant is located as they are not going to visit. This increased the customer base. Now restaurants have a wider customer base and getting more orders than ever before. The quality of food is also a factor that affects this aspect but still, it is far better than what it used to be a few years back.
SINGLE RESTAURANT APPS
Mobile Apps for food market plays a crucial role when it comes to a single restaurant. Apart from the third party apps who delivers food for other restaurants, single restaurants or restaurants having their outlets are also getting benefits from the mobile app industry. They have their custom apps built through which they are delivering their food to the user. We can select the restaurant store based on our location and order. These type of restaurants don’t have to be listed along with thousands of other restaurants in those third party apps.
Everything has been digitalized these days. Whatever you want to, put it online and digitalize it. The restaurant’s menus have also been digitalized. Now, you can find your favourite dish more easily and conveniently as there are filters and algorithms to provide you the best menu based on your choices. With engaging images, cuisine filters, you get what you want to. On a small screen, you can now have a menu of all the restaurants available to you. This option made it easy for customers to choose their dish and order food.
What these Online Food Ordering Apps are doing is providing you the restaurants based on your location. This has revamped the entire restaurant industry. You can order from restaurants based on your location. And even after ordering, you can track your order. Where it reached, whether it is picked up by the delivery boy or not? And there are features to track the delivery boy location as well. So sit relax and don’t worry about the time.
REVIEWS & RATINGS
As the options rise for ordering online, it’s a bit confusing to choose a restaurant. You don’t know which restaurant serves tasty food and which has not that good taste. So, to solve this problem, the food delivery apps launched a feature to rate and review the restaurants. You can check the rating and reviews for a particular restaurant before ordering for yourself. These ratings and reviews are real as they all are given by the real users like you who had ordered something from that restaurant in the past.
KITCHEN & INVENTORY MANAGEMENT
We have seen how Online Food Ordering apps are changing the way the food industry used to be. But not just for the customer, they have made it easy for the restaurant owners too. They can now manage their inventory more easily and properly. Everything was done online and with data features and features like report generation, restaurant owners can manage their kitchen well without any hassle.
After reading all the aspects, we now know how and why mobile apps are reconstructing the food market all over the world. There are a bunch of other features too which are not described here. You can read them here. People are moving to a healthy lifestyle so healthy food can play a huge role in the future of Food Industry Online. The food market is transforming rapidly. In the future, there will be more advancement with the amazing future technologies making their presence in the market. Augmented Reality, Progressive Web Apps, Artificial Intelligence and many more new technologies will revolutionise the online food market and the mobile app industry.
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