Mobile Apps for Business

Advantages of mobile apps over websites:
A well-designed mobile app can perform actions much rapidly than a mobile website. Apps usually store their data locally on mobile devices, on the other hand, websites that generally use web servers.Mobile websites are technically slower than mobile apps.Whether they use mobile phones, tablets or other smart mobile devices – they have all the information they need. That’s why mobile apps are so much important in today’s business environment. No matter what your business is, a mobile app can help you get and retain customers.Everyone is using mobile apps for their business, irrespective of where they stand in their entrepreneurial journey. Building a mobile app is not just for the big conglomerates, the small to medium sized businesses are catching up pretty quickly.


Following reasons which help to enhance business by using mobile app:

Brand Awareness:
With the help of the mobile app, you can provide knowledge about your business to the customer.A mobile app has your logo and name of app. Once your app is downloaded by users, your brand is right there in front of your target audience. And they don’t have need to search for you.With a mobile app, you’ll express to your target audience why they should use your services by showing what your business stands for. In short, mobile app is an extension of your brand and is the great way to showcase your offerings. A mobile app being the face of your business is always with the customers through their smartphones. And it becomes an obvious option when in need.There is already a lot of advertising ways like billboards, roadside banners, newspaper ads, flashing signs, flyers, website banners, coupons, email and social media marketing, etc. But mobile apps are best ways to promote your brand as compare to other.

Promote Your Business:
As we all know increasing number of people using mobile app day by day for buying, trading, exploring and transactions, mobile app is an effective platform to promote your products, services and offers. A user is aware of your deals or new offers whenever your notification pops up on the mobile app. Through push notification you can get even closer interaction and remind your customers about your products and services or any special event or announcements.These days, mobile apps come with a sharing option where users can share your communication with their friends. It is like a friend telling you about a great service or product he or she bought somewhere.

It is Cost Effective:
Gone are the days when only rich person could afford the mobile. Nowadays, each person can afford the mobile phone and mobile apps.It stated that three in 10 customers started a purchase path from a mobile app. These statistics emphasise why you need to go mobile.

Easy-To-Access Content:
The whole idea of building a mobile app for your business is to find new ways to make your content easily accessible to their customers. When you have a mobile app, and if you can offer enough value through the mobile app, the customers would have a much easier access to all the offerings, content, services, or any kind of content you have for them.

Increase the Customer Engagement:
All customer wants to connect with the business that sells a product or service that they are interested in.If you are unavailable, you have a the risk of losing customers.A mobile app comes in handy at enabling this reach. The mobile provides the platform to customers where they can post their questions, orders, comments and complaints and you can clear their doubts related to services.

It Helps You Create Strategies with Available Data:
It helps to analyse your key areas of improvement in your mobile app. On the other hand, you can have an analytics feature in your mobile app to track the behaviour of users also. These features help you to know about the overall performance of your services, content, demographics, new or returning customers, bounce rate and total number of visitors in a day. With the help of these inquiring, you can create new strategies. Once you understand your target audience’s behaviour, their needs. It is easy for you to optimise your mobile app to improve results.

Increase Customer Loyalty
Customer loyalty is very important for every business. You have to concern about the demand of a customer and how you can fulfil them. How many customers come back to your store or office for a second purchase? This is an important aspect of business that you must cultivate. Moreover, Customer loyalty can be achieved when you continuously remind your customer about your different kinds of products or services which you sell.

Good Way to Provide Customer Support:
Mobile apps provide quick and real time medium for customer support. They are likely to use your services or product if they are getting support by making few clicks or taps at their convenience. For example, if they drop their issues, queries and suggestions in your feedback box or chat widget of your mobile app than It will help you provide them a timely support.

Future Trends of Mobile App Development

A Mobile App is a Software Application developed specifically for use on small, wireless Computing Devices, such as smartphones and tablets, rather than desktop or laptop computers. Nowadays, it plays a vital role in individual’s life.
The Top Mobile App Development Trends that will dominate the mobile apps world in 2019. Here is a look into top 10 mobile application development trends in 2019 which are Artificial Intelligence, Augmented Reality, Chatbots, Wearable Devices, Internet of Things, M-Commerce,Accelerated Mobile Pages,Cloud-based Mobile Apps, Blockchain,and Mobile App Security.

Artificial Intelligence
The AI has been a source of attraction for the last few years with fifth-generation computer technology. The Artificial Intelligence Integration to the mobile apps not only makes the apps smarter but also saves a lot of money for the companies. With the help of AI, the organization’s experience exponentially grow in productivity by investing less in the resources.
Such apps leverage the technology via chatbots and learning user behavior patterns for a personalized experience.

Android Instant Apps
Google launched Instant apps small software program in 2016 for making things more convenient for developers and users. It enables end users to test out a portion of a native Android app without installing it on a device.These are the native apps that function like websites and can attract more people with their functionality.

IoT And Wearable Apps
The Internet of Things is simply “A network of Internet connected objects able to collect and exchange data.” IoT, is a system of interrelated computing devices, mechanical and digital machines, objects, animals or people that are provided with unique identifiers (UIDs) and the ability to transfer data over a network without requiring human-to-human or human-to-computer interaction. Using this technology, people can control the non-IT equipment via remote controls or apps. This convenience has become an essential part of the user’s life, that makes the developers keep their app IoT friendly.
Moreover, according to a report, the IoT investment will reach $120 billion by 2020. On the other hand, wearable devices have gained much popularity in recent years.

Augmented reality(AR) and Virtual reality(VR)
An augmented reality app (AR app) is a software application that integrates digital visual content into the user’s real-world environment.The popular social media apps like Snapchat and Instagram have been already using AR for quite sometimes. The interesting stickers and animated additions to your post are only possible due to the AR technology. In 2019, AR integration will be more essential step for the mobile app development industry.
Virtual reality(VR) is an artificial environment that is created with software and presented to the user in such a way that the user suspends belief and accepts it as a real environment.

Cloud-based Mobile Apps
A mobile cloud application is a software program that is designed to be accessed over the Internet by many types of portable computing devices.Native apps in mobile software development run on one particular mobile device or platform and are downloaded and installed on the mobile device.Out of the many benefits, the technology shares some of the mainstream techniques that include streamlined operations, reduction in hosting and equipment costs, enhancement in storage capacity of apps, increased collaboration and productivity.
Cloud computing integration helps mobile apps to store a large amount of data efficiently and carry out complex tasks. Most of the mobile apps with a bigger database are using the AWS (Amazon Web Service) as their cloud computing backup. This also helps in increasing the reliability, speed, processing power and security of the apps and enables it to deal with a large amount of data.

Accelerated Mobile Pages (AMP)
Accelerated Mobile Pages is a Google-backed project designed as an open standard for any publisher to have pages load quickly on mobile devices. It enables developers to create heavy websites and web pages with fast loading speed, lower bounce rates and high performance across all mobile devices.
With the good AMP score, you will acquire a better conversion rate, reduced bounce rate, maximum user retention and a boost up to the user experience. With improved AMP of website,User will be able to get much better visibility on the search engine for gaining more traffic to his/her site.

Mobile App Security
Security will dominate all the sector of the technological advancements, whether they’re in the field of Internet of Things (IoT) or mobile apps. The latest shift by Apple to its coding language- Swift from Objective-C should be a pivotal reminder to developers and designers to integrate IT security in the earliest app development stage. Enterprises will also explore deception technologies to arrest the tech mutants that have defiled the organization’s network.

M-Commerce
M-commerce (mobile commerce) helps to buy and sell goods and services through wireless miniature devices such as smartphones and tablets.This will require developers to build a mobile application that can process transactions without the need of physical debit/credit cards or cash.. Examples of m-commerce include in-app purchasing, mobile banking, virtual marketplace apps like the Amazon mobile app or a digital wallet such as Apple Pay, Android Pay and Samsung Pay.
However, the tech giants like Samsung are working on an enhanced scan and pay technique to make the money transaction and bill payments more convenient. In addition to this, there will be more advanced mobile payments options for users in 2019.
Moreover, the encrypted security in the wallet apps ensures the users that their money is safe.Increase M-commerce trends is due to internet payment systems that require fast and more secure channels for money transactions.

The Rise Of ChatBots
Chatbots will play vital rloe in mobile applications. With the help of the advancement in AI, it is now an easy job to integrate chatbots within apps without involving intricate coding. Now Days,your business is not without Bots. The chatbots are being appreciated by the users for their quick and precise answers whenever they needed.
Moreover, the mobile apps with services like online shopping, food delivery, and cab services are working on to integrating the chatbots to their apps. It will help the consumers in getting their frequent queries resolved by the bots without calling customer support.In 2019,There will be deploy to serve many new features that will simplify people’s life by assisting them in their day to day tasks.

Blockchain
It is this act of linking blocks into a chain that makes the information stored on a blockchain so trustworthy. Once the data is recorded in a block it cannot be altered without having to change every block that came after it, making it impossible to do so without it being seen by the other participants on the network.Data tyrants are hell scared with the latest technology as it eliminates the scope of data tampering.
Talking about the apps, blockchain technology has already been used by many payment apps for providing trustable and uncompromised safety during the transaction.